What is a Bucket Brigade and Why You Should Use Them

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Writer at work

Are you a content writer? Do you know what is a bucket brigade? No, I don’t refer to the analogue delay line created by F. Sangster of Philips Research Labs back in 1969.

And nope, not the human chain method in which items are passed from one person to another either.

Then what do I mean?

I refer to the secret words that content writers use to keep an audience interested.

Now:

I obviously assume that you are, in fact, a content writer. Otherwise, the rest of this piece will be of little of interest to you.

Quick Answer: What is a bucket brigade?

A bucket brigade is a bridge phrase which is most often used by copywriters. By bridge phrase, I mean a phrase that encourages the reader to keep on reading.

What is a Bucket Brigade for Content Writing?

A bucket brigade is a bridge phrase which is most often used by copywriters. By bridge phrase, I mean a phrase that encourages the reader to keep on reading.

Copywriter use them more than the average content writer but essentially, these secret words can help connect emotionally with the reader and build upon the preceding sentence.

But what does this mean to you?

It means that you can use these bucket brigades for continuation or when you might be stuck when trying to link two subjects or paragraphs together.

What is a Bucket Brigade for Content Writing

Why Else Do Content Writers Use Bucket Brigades?

Good question.

Bucket brigades are used to bridge two sentences together. However, there is also a psychological reason for using these phrases.

Take copywriting for example, the purpose is usually to sell something – a product, services or an idea of some kind. Most often, the first sentence of copy (or an advertisement) is used to get you to read the next sentence.

But what if the next sentence is not good enough?

In other words, what if the following sentence is weak or if it’s simply not possible to get to the punch-line in one snappy sentence?

Well, this is when you can use a bucket brigade.

Here are some more reasons to use bucket brigades in your content writing:

  • Bucket Brigades can save you the time it takes to think about how to connect two subjects.
  • Bucket Brigades encourage your reader to pay attention.
  • Bucket Brigades are perfect for conversational posts.
  • Bucket Brigades can help you connect emotionally with the audience.
  • Bucket Brigades come in all shapes and sizes.

In case you might be asking yourself, here are some examples of bucket brigades:

  • Now:
  • As if that’s not enough
  • What does this mean for you?
  • Best of all
  • But wait, let me tell you something
  • By now, you should
  • In case you might be asking yourself
  • Think about it:
  • And the Good news?
  • Here’s why:
  • On the other hand
  • Nevertheless
  • No wonder
  • On the other hand
  • you see
  • Turns out
  • And that’s just one side of the story…
  • In my own experience
  • It’s true
  • Simply put

But what if you can’t remember these words?

Well, you can bookmark this page and if all else fails, you can just make one up.

By the way…

Have you noticed my use of bucket brigades in this post?

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